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OUR MISSION

To offer high-quality beauty services and boost consumer awareness of the value of limb health. We convey that an excellent aesthetic result can be achieved by using exclusively ecological products. We train nail technicians without prejudices toward their profession, with self-respect and deep knowledge of their profession’s history.

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VEGAN

Our stores choose vegan products, this means our nail polishes, creams, oils, and scrubs do not contain any ingredients of animal origin. Conventional ingredients of animal origin, such as honey, beeswax, lanolin, collagen elastin, etc., are replaced by materials derived from plants or minerals.

ETHICAL

We choose products that do not contain materials associated with any form of child labor (mica). A quarter of the world’s mica comes from illegal mining in India, where over 22,000 children work in dangerous conditions that risk their health and life.

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CRUELTY FREE

All our products are cruelty free, which means that they were developed without any tests on animals

STEAM

In our stores, we do not use the wheel, we only use specially designed steam devices to remove semi-permanent manicures.

Disclaimer: With the use of steam, we prevent the wheel from destroying the nail root, the lunula, the nail bed, and the free edge. As a result, we can continuously place semi-permanent nail polish without leaving "resting" periods for the nails.

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ARCHITECTURE
& INTERIOR DESIGN

Our stores are built and equipped by environmentally 
friendly materials. We are currently 92% plastic-free

Inspired by the Georgian era architecture and the flora found in the parks and gardens of London, we combined bold design, clean lines, daring colors, artificial skin, and copper metal to offer our customers a world-class experience.

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